DON’T GET MAD. GET E*TRADE

People were mad. Mad at the uber-rich. Mad at a system that was rigged against them.  Mad at themselves for not doing anything about it.  We turned dissatisfaction into action and said, don’t get mad, get e-trade.

Team: Adam Calvert, Jeff Vermeersch, Tim Vaccarino, Dave Weist
Cannes Gold, Gold Effie, D&AD for film and advertising craft