MULLENLOWE Re-BRAND

Often times, agencies don’t take their own advice.  Meaning, they don’t work on their own brand house. This was a recent project I headed on the strategic articulation and tone side of what became a flexible global solution. The idea?  Stay positively dissatisfied.  Agency and client must perpetually adapt and re-invent because the most innovative companies in the world grow faster.  And status quo must be Latin for boring.